Our story

Baby Squids founder Laura tells all

Meet our founder

I’m Laura and I founded Baby Squids (previously known as Baby Paddlers) in 2012. I was frustrated trying to find good quality swim classes for my own young children and attended several swimming classes, but felt they lacked flexibility, friendliness and fun. So I decided to start my own swimming teaching business!
dolphin character baby squids
My personal experiences and values have shaped the Baby Squids approach to teaching children to swim. I believe that your child should be at the heart of everything we do. At Baby Squids we want to help children to build a lifelong love of swimming. We teach your child to be water confident through games and engaging activities, always striving to make it fun for both parents and children.
Our swimming classes are designed to provide a great opportunity for you to bond with your child and are open to children right the way through from birth to 4 years of age.
starfish character baby squids

Baby Squids have a love and passion
for the water, and we share that in our classes.

Our teachers are passionate about
developing your child’s skills and
confidence, and we welcome your input
and feedback as we travel on the Baby
Squids journey together. It goes without
saying that all our staff are fully qualified
swim teachers, but it is also important
that they have empathy, provide you
with a warm welcome at every class, and
support you and your child to get the
most out of your Baby Squids experience.

Our swimming classes are designed to provide a great opportunity for you to bond with your child and are open to children right the way through from birth to 4 years of age.
starfish character baby squids

Baby Squids have a love
and passion for the water,
and we share that. Our
teachers are passionate
about developing your child’s
skills and confidence, and
we welcome your input and
feedback as we travel on the
Baby Squids journey together.
It goes without saying that
all our staff are fully qualified
swim teachers, but it is also
important that they have
empathy, provide you with a
warm welcome at every class,
and support you and your child
to get the most out of your
Baby Squids experience.

circle

Your child is at the heart of everything we do... we help children build a lifelong love of swimming.

angelfish character baby squids
swimming lessons with small children

About us

Find out about our background,
history, and values.

child swimming lessons

Reviews

Hear from our customers, who’ve been there and done it.
children having fun in swimming pool

Franchising

See how much you could earn, and what it costs to get set up.