My personal experiences and values have shaped the Baby Squids approach to teaching children to swim. I believe
that your child should be at the heart of everything we do. At Baby Squids we want to help children to build a lifelong love of swimming. We teach your child to be water confident through games and engaging activities, always striving to make it fun for both parents and children.
Our swimming classes are designed to provide a great opportunity for you to bond with your child and are open to children right the way through from birth to 10 years of age.
Looking back, it’s amazing to think how something that started with my own search for more inclusive and nurturing swimming lessons has grown into a thriving business. From those first classes with just a handful of families, Baby Squids has become a place where thousands of children have taken their first splash, laughed, played, and gained water confidence. I still remember the excitement of those early lessons, and it’s that same excitement that drives me and our team today. Baby Squids was created by a parent, for parents, and that family-first perspective continues to shape everything we do.
What began as a small local venture has grown into something really special. Since 2020, Baby Squids has expanded through franchising, welcoming like-minded franchise partners across the country who share the same passion for teaching children to love the water.
As at the middle of 2025, we’re proud to have a thriving network of 15 franchisees, running classes for more than 2,500 children every week, across 60+ swimming pools throughout the UK. This growth means we’re able to support thousands of families in introducing their children to swimming in a fun, safe and supportive way. And we continue to grow every day!
Despite this growth, our ethos has never changed – children remain firmly at the heart of everything we do. Every franchisee and teacher is carefully chosen for their warmth, empathy and dedication, ensuring that whether you’re in Wigan, Exeter, Colchester or anywhere else, you’ll always find the same welcoming Baby Squids approach.
Our success isn’t just about numbers, it’s about the joy on a child’s face when they take their first splash, the confidence that builds with every lesson, and the reassurance parents feel knowing their child is developing an essential life skill. Baby Squids today is a national franchise network, but with the same friendly, personal touch we had when it all began.
And we’re not stopping here. With more parents than ever wanting swimming lessons for their children, we’re continuing to grow carefully and sustainably. Our vision is to bring Baby Squids classes to even more communities across the UK, so families everywhere can benefit from our friendly, flexible and fun approach to learning to swim.
Baby Squids have a love and passion for the water, and we share that in our classes. For us, swimming lessons are about so much more than just learning strokes, they’re about giving children the confidence to feel at home in the water, laying the foundations for a skill that can last a lifetime.
Our teachers are passionate about developing your child’s skills and confidence, and we welcome your input and feedback as we go through the Baby Squids journey together. It goes without saying that all our staff are fully qualified swim teachers, but it is also important that they have empathy, provide you with a warm welcome at every class, and support you and your child to get the most out of your Baby Squids experience.
We believe that learning is most effective when it’s fun. That’s why our lessons are filled with songs, games, and engaging activities designed to keep children smiling while they learn. We also know that every child is unique, which is why our teachers adapt their approach to suit your child’s pace and personality, celebrating every small step of progress.
Just as important, our values extend to parents and carers too. We want you to feel relaxed, supported, and involved throughout your Baby Squids journey, with lessons that are a special time for bonding as well as learning. By combining professional teaching with warmth and empathy, our aim is to make every single class a positive, memorable experience for the whole family.
