Baby Squids is born!

I am super excited to announce some BIG NEWS!

Today is an exciting day for the team at Baby Paddlers as we become Baby Squids. We have decided to take the big step to rebrand in order to take our unique, fun, friendly swimming classes to the rest of the UK!

I have learnt a lot in the last 4 months. Sometimes change comes from the most unexpected places and can create exciting opportunities that will improve everything we do.

In December last year we decided to change our name and what started as a scary process has gained momentum in the creation of our new branding, new websites and a new franchise offering.

The big learning for me is that changing your business name and your brand is a lot more hard work than I thought! It really is true that you learn new things all the time even when you think you know what you are doing.

Whilst the branding will look different, I am still utterly committed to delivering our unique milestones programme to all the children that we have the pleasure of teaching. In our classes we continue, as always, to develop classes to be the best they can be every day. Behind the scenes we have a teaching group which is full of brilliant teachers coming up with ideas, making their own exciting new underwater world for all their customers to enjoy. We are all striving to reach our ultimate aim: to build water confidence through fun, quality teaching and progressive swimming lessons to children aged 0 – 4 years.

We have spent most of our time creating a brand new website with our unique and fun characters. We are working hard to ensure that our links and emails will simply redirect to the new Baby Squids brand so you, and we, don’t miss a thing!

We hope you love the new Baby Squids brand as much as we do! We can’t wait to start having real fun with it and, you never know, there might be an actual Baby Squid appearing at a class near you soon!

What a journey the last few months have been, the hard work won’t stop here and I’m sure we will have some teething problems along the way. Hopefully not too many as the three squidlets in my house will continue to come at the forefront of my life!

My focus has always been to ensure we provide supportive lessons to all our swimmers and to ensure our teachers have a flexible and rewarding job. I have lots of ideas which I can’t wait to start working on and improve further what we do.

Lastly, I can’t thank my team, my husband and my children enough for all their support in helping me live my dreams, hopefully I will get the squidlets to record the new hello song this week so let’s all wave goodbye to Baby Paddlers and let’s all celebrate the start of something new…..team Baby Squids are now here to have fun in the water!

Laura x

2 Comments
  • Chesca Godden
    Posted at 20:04h, 15 April Reply

    Very proud of you Laura and how you’ve grown your dream into a nationwide reality. Looking forward to hearing and singing the new baby squids song xxx

  • Jo Bolt
    Posted at 07:14h, 16 April Reply

    You are such an inspiration Laura & I take my hat off to you for all you have achieved. Wishing you continued success with Baby Squids. Love the new name & the new logo. Looks amazing! Jo xx

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